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2026 ATS keywords

Top Resume Keywords for
Content Marketing Managers

A recruiter's first look at a resume averages 7.4 seconds (Ladders eye-tracking study, 2018). These are the words that look has to find.

See the full Content Marketing Manager skill gap analysis
The keyword list

What a Content Marketing Manager resume has to say

Split by what the parser matches literally and what a human reads for. Both columns are ranked core-first.

Technical skills

These are the hard skills and tools that define the role. Mention these in your “Skills” section and within your work experience bullet points.

Content StrategyCopywritingEditorial PlanningSEOContent CalendarStorytellingMarket ResearchBrand VoiceGoogle AnalyticsSocial Media StrategyEmail MarketingWordPressCanvaA/B TestingVideo EditingFigma

Soft skills

Use these keywords to describe how you work. Weave them into your summary and accomplishment stories.

CommunicationStakeholder CommunicationData StorytellingPresentation SkillsCollaborationLeadership

Keywords are a start. Check the whole resume.

Adding keywords is easy. The free Resume Score shows whether your resume as a whole has what a Content Marketing Manager role asks for, and names the skills it is still missing. Practice Content Marketing Manager interview questions →

Check my Content Marketing Manager score

Keywords only help if the ATS can read them. Check your resume's ATS parse rate free →

FAQ

Content Marketing Manager resume keywords: common questions

What keywords should a Content Marketing Manager resume include?
The most important ATS keywords for a Content Marketing Manager resume are Content Strategy, Copywriting, Editorial Planning, SEO, Content Calendar, Storytelling, Communication, Market Research, Brand Voice, Google Analytics. Include them in your skills section and inside your work-experience bullet points, exactly as they appear in the job description.
How do I know which of these Content Marketing Manager keywords I can honestly claim?
Run Skilture's free Content Marketing Manager skill gap analysis: upload your resume, and in about 60 seconds you'll see which of these skills you already demonstrate and which ones are missing — no signup required.