Influencer Marketing
Which roles require it and how much it matters — mapped across real job-role profiles.
Short answer: Influencer Marketing is asked for by 2 of the 103 job-role profiles Skilture maps — most heavily by Digital Marketing Specialist and Social Media Manager.
Source: Skilture's 103 job-role profiles · Updated
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- Roles that list it
- 2 of 103
- Core requirement
- Supportingcomplementary skill
- Skill type
- Technicalhard, teachable
Who hires for Influencer Marketing?
The roles in Skilture's catalogue that list Influencer Marketing, and how heavily each one weights it.
Digital Marketing Specialist
Required as a hard skill.
Social Media Manager
Required as a hard skill.
Targeting one of these roles? Grab the ATS resume keywords:
What roles that use Influencer Marketing pay in the US
Annual wages in US dollars for the roles above: median, and the 10th–90th percentile range.
| Role | Median | Range |
|---|---|---|
| Social Media Manager | $133,660 | $63,300 – $286,240 |
| Digital Marketing Specialist | $78,760 | $43,390 – $155,480 |
United States, USD. Source: O*NET OnLine (BLS Occupational Employment and Wage Statistics), 2025; each median links to its occupation. India (INR): no sourced figure for these roles yet, so none is shown.
Skills that pair with Influencer Marketing
Employers hiring for Influencer Marketing most often ask for these alongside it.
Put Influencer Marketing to work
Does your resume show Influencer Marketing?
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Influencer Marketing: common questions
- Is Influencer Marketing worth learning in 2026?
- Influencer Marketing is listed in 2 of the 103 job-role profiles Skilture maps. Explore the roles above to see where it matters most, then run a free skill gap analysis to see if you already have it.
- Which jobs require Influencer Marketing?
- Roles that ask for Influencer Marketing include Digital Marketing Specialist, Social Media Manager. You can check how your own skills match any of these roles with Skilture's free skill gap analysis — no signup required.