Skip to main content
2026 ATS keywords

Top Resume Keywords for
Marketing Analysts

A recruiter's first look at a resume averages 7.4 seconds (Ladders eye-tracking study, 2018). These are the words that look has to find.

See the full Marketing Analyst skill gap analysis
The keyword list

What a Marketing Analyst resume has to say

Split by what the parser matches literally and what a human reads for. Both columns are ranked core-first.

Technical skills

These are the hard skills and tools that define the role. Mention these in your “Skills” section and within your work experience bullet points.

Data AnalysisGoogle AnalyticsExcelSQLData VisualizationA/B TestingAttribution ModelingStatistical AnalysisCampaign ManagementMarket ResearchPower BITableauPythonConversion Rate OptimizationGoogle Tag ManagerRCompetitive Analysis

Soft skills

Use these keywords to describe how you work. Weave them into your summary and accomplishment stories.

Data StorytellingPresentation SkillsStakeholder CommunicationBusiness AcumenProblem-Solving

Keywords are a start. Check the whole resume.

Adding keywords is easy. The free Resume Score shows whether your resume as a whole has what a Marketing Analyst role asks for, and names the skills it is still missing. Practice Marketing Analyst interview questions →

Check my Marketing Analyst score

Keywords only help if the ATS can read them. Check your resume's ATS parse rate free →

FAQ

Marketing Analyst resume keywords: common questions

What keywords should a Marketing Analyst resume include?
The most important ATS keywords for a Marketing Analyst resume are Data Analysis, Google Analytics, Excel, SQL, Data Visualization, A/B Testing, Attribution Modeling, Statistical Analysis, Campaign Management, Market Research. Include them in your skills section and inside your work-experience bullet points, exactly as they appear in the job description.
How do I know which of these Marketing Analyst keywords I can honestly claim?
Run Skilture's free Marketing Analyst skill gap analysis: upload your resume, and in about 60 seconds you'll see which of these skills you already demonstrate and which ones are missing — no signup required.