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2026 ATS keywords

Top Resume Keywords for
Performance Marketing Managers

A recruiter's first look at a resume averages 7.4 seconds (Ladders eye-tracking study, 2018). These are the words that look has to find.

See the full Performance Marketing Manager skill gap analysis
The keyword list

What a Performance Marketing Manager resume has to say

Split by what the parser matches literally and what a human reads for. Both columns are ranked core-first.

Technical skills

These are the hard skills and tools that define the role. Mention these in your “Skills” section and within your work experience bullet points.

Google AdsMeta AdsPPCCampaign ManagementConversion Rate OptimizationAttribution ModelingA/B TestingGoogle AnalyticsMedia BuyingData AnalysisGoogle Tag ManagerMarketing AutomationSEMExcelStatistical AnalysisBudget ManagementPythonSQLPower BI

Soft skills

Use these keywords to describe how you work. Weave them into your summary and accomplishment stories.

Stakeholder CommunicationPresentation SkillsProblem-Solving

Keywords are a start. Check the whole resume.

Adding keywords is easy. The free Resume Score shows whether your resume as a whole has what a Performance Marketing Manager role asks for, and names the skills it is still missing. Practice Performance Marketing Manager interview questions →

Check my Performance Marketing Manager score

Keywords only help if the ATS can read them. Check your resume's ATS parse rate free →

FAQ

Performance Marketing Manager resume keywords: common questions

What keywords should a Performance Marketing Manager resume include?
The most important ATS keywords for a Performance Marketing Manager resume are Google Ads, Meta Ads, PPC, Campaign Management, Conversion Rate Optimization, Attribution Modeling, A/B Testing, Google Analytics, Media Buying, Data Analysis. Include them in your skills section and inside your work-experience bullet points, exactly as they appear in the job description.
How do I know which of these Performance Marketing Manager keywords I can honestly claim?
Run Skilture's free Performance Marketing Manager skill gap analysis: upload your resume, and in about 60 seconds you'll see which of these skills you already demonstrate and which ones are missing — no signup required.