Performance Marketing Manager
Interview Questions.
15 practice questions across 11 skills — each with what the interviewer is really listening for. Prepare with intent, not guesswork.
Free · No signup · Grouped by skill
How to use this page
Don't memorise answers. For each question, read what the interviewer is looking for, then practise answering out loud in your own words with a real example. The notes describe strong answers and common red flags — they are for your prep, not a script.
Google Ads
1 questionYou have a fixed budget and a target CPA. How do you structure and manage Google Ads to hit it?
AdvancedWhat the interviewer is looking for: Strong answers align campaigns to intent, use tight ad groups, negatives, and bid strategies, and optimise to CPA/ROAS. Optimising for clicks or leaving broad match unmanaged is a red flag.
Meta Ads
1 questionHow do you approach scaling a Meta Ads campaign that is working without killing efficiency?
AdvancedWhat the interviewer is looking for: Look for scaling budget gradually, testing new creative and audiences, and watching frequency and CPA. Doubling budget overnight and expecting the same efficiency is a red flag.
Data Analysis
3 questionsHow do you diagnose a campaign where spend is up but conversions are flat?
AdvancedWhat the interviewer is looking for: Strong candidates isolate the funnel stage — impressions, CTR, landing page, conversion — with data before acting. Randomly changing bids with no diagnosis is a red flag.
How do you present performance to leadership who care about revenue, not clicks?
IntermediateWhat the interviewer is looking for: Strong candidates report CAC, ROAS, and revenue impact with honest caveats. Hiding poor results behind vanity metrics is a red flag.
How do you manage the tension between short-term ROAS and long-term growth?
AdvancedWhat the interviewer is looking for: Look for balancing efficiency with testing new channels and audiences for future growth. Cutting all experimentation for short-term ROAS is a red flag.
Attribution Modeling
1 questionHow do you decide on an attribution model, and why does it change your decisions?
AdvancedWhat the interviewer is looking for: Look for understanding last-click versus multi-touch and that model choice shifts credit and budget. Trusting last-click blindly is a red flag.
A/B Testing
1 questionWalk me through designing an A/B test for a paid landing page.
AdvancedWhat the interviewer is looking for: Strong answers isolate one variable, define a conversion metric, and reach significance and sample size before calling it. Ending tests early is a red flag.
Conversion Rate Optimization
1 questionHow do you approach conversion rate optimization on a high-traffic paid page?
AdvancedWhat the interviewer is looking for: Look for finding friction with data and behaviour, hypothesising, and testing, rather than redesigning on opinion. Guessing at changes is a red flag.
Media Buying
1 questionHow do you allocate budget across channels to maximise return?
AdvancedWhat the interviewer is looking for: Strong candidates shift budget to what performs, test new channels with a small budget, and account for diminishing returns. Fixed allocation regardless of performance is a red flag.
Google Analytics
1 questionWhich metrics do you trust in Google Analytics, and which do you distrust?
IntermediateWhat the interviewer is looking for: Look for conversions and quality signals over sessions and bounce rate, plus awareness of tracking gaps. Trusting vanity metrics is a red flag.
Campaign Management
1 questionHow do you run continuous experiments so a campaign keeps improving?
IntermediateWhat the interviewer is looking for: Strong answers keep a testing roadmap on creative, audience, and landing pages, and document learnings. Set-and-forget campaigns are a red flag.
PPC
1 questionHow do you protect against wasted spend from bots, broad targeting, or fraud?
IntermediateWhat the interviewer is looking for: Look for negatives, placement exclusions, monitoring anomalies, and fraud filters. Ignoring where spend actually goes is a red flag.
Budget Management
1 questionHow do you manage budget pacing so you neither underspend nor blow the budget early?
IntermediateWhat the interviewer is looking for: Look for monitoring pacing, adjusting bids, and reallocating to performers within the budget. Ignoring pacing until money runs out is a red flag.
Behavioural & role-general
2 questionsTell me about a campaign you scaled profitably. What drove it?
BasicWhat the interviewer is looking for: Strong answers show a data-driven approach and understanding of the levers, with real numbers. Vague claims with no metrics are a red flag.
How do you keep learning as platforms and tracking (like privacy changes) keep shifting?
BasicWhat the interviewer is looking for: Look for adapting to signal loss, testing, and following reputable sources. Relying on outdated tactics is a red flag.