Skill Gap Analysis for Performance Marketing Managers.
Runs paid acquisition across search, social, and display to hit growth and ROAS targets. Owns budget allocation, bid strategy, and attribution to continuously optimize spend against performance goals.
Short answer: Skilture's Performance Marketing Manager profile lists 22 skills, 10 of them core: Google Ads, Meta Ads, PPC, Campaign Management, Conversion Rate Optimization and 5 more.
Source: Skilture's Performance Marketing Manager role profile · Updated
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- Core must-haves
- 10 of 22
The 22 skills employers expect from Performance Marketing Managers
Grouped by how much each one counts in the score. Tap any skill to see why it matters.
Core skills
Must-haves for this role: half of the scoreImportant skills
Expected in most candidates: 35% of the scoreNice-to-have skills
Differentiators: the last 15% of the scoreHow many of these do you actually have?
Tick the skills you have
Your quick readiness estimate
Select the skills you have for Performance Marketing Manager and watch your estimate update live.
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Why assess your Performance Marketing Manager skills?
A score is only useful if it tells you what to do next.
Gaps by name
Each missing skill is named and marked core, important or optional for Performance Marketing Manager, so you know what the role expects that your resume does not show.
Skills you never wrote down
The score reads what your resume says. A skill you have but never mention counts as missing, to a recruiter as much as to us.
What to learn first
Core skills carry half the score, so closing one core gap moves it further than closing an optional one.
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Performance Marketing Manager skill gap: common questions
- What skills do employers look for in a Performance Marketing Manager?
- The core skills employers expect from Performance Marketing Manager candidates are Google Ads, Meta Ads, PPC, Campaign Management, Conversion Rate Optimization, Attribution Modeling, A/B Testing, Google Analytics, Media Buying, Data Analysis. Skilture tracks 22 competencies for this role, each marked core, important or optional.
- How do I know if my skills are enough for a Performance Marketing Manager job?
- Upload your resume (or enter your skills) at Skilture and pick "Performance Marketing Manager" as your target role. In about 60 seconds you get a Skill Score out of 100, the exact skills you're missing, and a checklist to close the gaps — no signup required.
- Is the Performance Marketing Manager skill gap analysis free?
- Yes. Skilture's Resume Score and gap analysis are free for job seekers and work without an account. Your resume is kept on our servers so you can re-score it and track progress, and it is never sold or shown to recruiters.