Marketing Automation
Which roles require it and how much it matters — mapped across real job-role profiles.
Short answer: Marketing Automation is asked for by 2 of the 103 job-role profiles Skilture maps — most heavily by Digital Marketing Specialist and Performance Marketing Manager.
Source: Skilture's 103 job-role profiles · Updated
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- Roles that list it
- 2 of 103
- Core requirement
- Supportingcomplementary skill
- Skill type
- Technicalhard, teachable
Who hires for Marketing Automation?
The roles in Skilture's catalogue that list Marketing Automation, and how heavily each one weights it.
Digital Marketing Specialist
Required as a hard skill.
Performance Marketing Manager
Required as a hard skill.
Targeting one of these roles? Grab the ATS resume keywords:
What roles that use Marketing Automation pay in the US
Annual wages in US dollars for the roles above: median, and the 10th–90th percentile range.
| Role | Median | Range |
|---|---|---|
| Digital Marketing Specialist | $78,760 | $43,390 – $155,480 |
United States, USD. Source: O*NET OnLine (BLS Occupational Employment and Wage Statistics), 2025; each median links to its occupation. India (INR): no sourced figure for these roles yet, so none is shown.
Skills that pair with Marketing Automation
Employers hiring for Marketing Automation most often ask for these alongside it.
Put Marketing Automation to work
Does your resume show Marketing Automation?
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Can an ATS read your skills?
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Marketing Automation: common questions
- Is Marketing Automation worth learning in 2026?
- Marketing Automation is listed in 2 of the 103 job-role profiles Skilture maps. Explore the roles above to see where it matters most, then run a free skill gap analysis to see if you already have it.
- Which jobs require Marketing Automation?
- Roles that ask for Marketing Automation include Digital Marketing Specialist, Performance Marketing Manager. You can check how your own skills match any of these roles with Skilture's free skill gap analysis — no signup required.