Google Tag Manager
Which roles require it and how much it matters — mapped across real job-role profiles.
Short answer: Google Tag Manager is asked for by 4 of the 103 job-role profiles Skilture maps — most heavily by Marketing Analyst, Performance Marketing Manager and SEO Specialist.
Source: Skilture's 103 job-role profiles · Updated
Free · No signup · Results in 60 seconds
- Roles that list it
- 4 of 103
- Core requirement
- Supportingcomplementary skill
- Skill type
- Technicalhard, teachable
Who hires for Google Tag Manager?
The roles in Skilture's catalogue that list Google Tag Manager, and how heavily each one weights it.
Digital Marketing Specialist
Required as a hard skill.
Marketing Analyst
Required as a hard skill.
Performance Marketing Manager
Required as a hard skill.
SEO Specialist
Required as a hard skill.
Targeting one of these roles? Grab the ATS resume keywords:
What roles that use Google Tag Manager pay in the US
Annual wages in US dollars for the roles above: median, and the 10th–90th percentile range.
| Role | Median | Range |
|---|---|---|
| Digital Marketing Specialist | $78,760 | $43,390 – $155,480 |
United States, USD. Source: O*NET OnLine (BLS Occupational Employment and Wage Statistics), 2025; each median links to its occupation. India (INR): no sourced figure for these roles yet, so none is shown.
Skills that pair with Google Tag Manager
Employers hiring for Google Tag Manager most often ask for these alongside it.
Put Google Tag Manager to work
Does your resume show Google Tag Manager?
Score your resume against a role and see which of its skills you show and which are missing.
Can an ATS read your skills?
A skill a parser cannot extract does not count. See what an Applicant Tracking System reads.
Placements coming up?
An 8-week plan: resume, top skill gaps, ATS checks and applications.
Building your resume? ATS-friendly templates, each one scored · Resume format for freshers
Google Tag Manager: common questions
- Is Google Tag Manager worth learning in 2026?
- Google Tag Manager is listed in 4 of the 103 job-role profiles Skilture maps. Explore the roles above to see where it matters most, then run a free skill gap analysis to see if you already have it.
- Which jobs require Google Tag Manager?
- Roles that ask for Google Tag Manager include Digital Marketing Specialist, Marketing Analyst, Performance Marketing Manager, SEO Specialist. You can check how your own skills match any of these roles with Skilture's free skill gap analysis — no signup required.