Data Analyst
Collects, cleans, and interprets data to help organizations make informed decisions. Builds dashboards, runs analyses, and communicates insights to business stakeholders.
23 tracked skills · 11 core
Full Data Analyst skill breakdownMarketing Analyst
Measures and analyzes marketing campaign performance across channels to guide budget allocation and strategy. Builds dashboards and reports that connect marketing activity to business outcomes.
22 tracked skills · 10 core
Full Marketing Analyst skill breakdownSalary snapshot
Data Analyst
$120,230/yr median
$67,240 – $199,130 (10th–90th percentile)
Source: O*NET OnLine (BLS Occupational Employment and Wage Statistics) (SOC 15-2051.00, 2025)
Marketing Analyst
No sourced salary data yet for this role.
US market data (BLS/O*NET) — India-specific salary data coming soon.
11 skills both roles expect
These transfer directly if you switch between the two paths — but notice where the importance differs. Tap any skill to see why it matters.
| Skill | For Data Analysts | For Marketing Analysts |
|---|---|---|
| SQL | Core | Core |
| Excel | Core | Core |
| Python | Core | Important |
| Data Visualization | Core | Core |
| Tableau | Core | Important |
| Power BI | Core | Important |
| A/B Testing | Important | Core |
| Google Analytics | Important | Core |
| Data Storytellingsoft | Core | Important |
| Problem Solvingsoft | Important | Nice-to-have |
| R | Nice-to-have | Nice-to-have |
Where the paths diverge
The skills each role expects that the other doesn't — this is the real cost of choosing one path over the other.
Only Data Analysts need
12 skills, 4 of them core