9 roles · Updated 21 July 2026
In-demand Sales & Marketing skills
Across 9 Sales & Marketing roles in our taxonomy, these are the skills employers list most — and how often each one is a core requirement.
Most-listed skills
The bar shows the share of Sales & Marketing roles that list each skill at any level; the note shows how many list it as a core must-have.
Data Analysiscore in 33%89%
Presentation Skillscore in 33%89%
Communicationcore in 44%78%
Market Researchcore in 44%78%
Google Analyticscore in 67%67%
A/B Testingcore in 33%67%
Excelcore in 11%67%
Content Strategycore in 44%56%
Problem-Solvingcore in 0%56%
Stakeholder Communicationcore in 0%56%
Campaign Managementcore in 44%44%
Business Acumencore in 33%44%
Full breakdown
| # | Skill | Roles | Listed in | Core in |
|---|---|---|---|---|
| 1 | Data Analysis | 8/9 | 89% | 33% |
| 2 | Presentation Skills | 8/9 | 89% | 33% |
| 3 | Communication | 7/9 | 78% | 44% |
| 4 | Market Research | 7/9 | 78% | 44% |
| 5 | Google Analytics | 6/9 | 67% | 67% |
| 6 | A/B Testing | 6/9 | 67% | 33% |
| 7 | Excel | 6/9 | 67% | 11% |
| 8 | Content Strategy | 5/9 | 56% | 44% |
| 9 | Problem-Solving | 5/9 | 56% | 0% |
| 10 | Stakeholder Communication | 5/9 | 56% | 0% |
| 11 | Campaign Management | 4/9 | 44% | 44% |
| 12 | Business Acumen | 4/9 | 44% | 33% |
“Listed in” = share of Sales & Marketing roles that name the skill at any level. “Core in” = share that mark it a must-have. Computed from Skilture's taxonomy, updated 21 July 2026 — not posting-volume demand.
In-demand skills in other fields
Information Technology24Core Engineering15Design & Creative9Finance & Accounting9Healthcare & Life Sciences9Human Resources & Operations9Legal, Education & Customer Ops9
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Sales & Marketing skills: common questions
- What skills are most in demand for Sales & Marketing roles?
- Across 9 Sales & Marketing roles in Skilture's taxonomy, the most-listed skill is Data Analysis (in 89% of roles, a core requirement in 33%). This reflects what employers list in the role requirements we track, not job-posting volume.