Digital Marketing Specialist
Plans and executes digital campaigns across search, social, and email. Optimizes funnels with data, grows organic reach through SEO and content, and drives measurable customer acquisition.
21 tracked skills · 8 core
Full Digital Marketing Specialist skill breakdownSEO Specialist
Improves organic search visibility through keyword research, on-page optimization, and technical fixes. Tracks rankings and traffic to continuously refine a site's search performance.
23 tracked skills · 10 core
Full SEO Specialist skill breakdownSalary snapshot
Digital Marketing Specialist
$78,760/yr median
$43,390 – $155,480 (10th–90th percentile)
Source: O*NET OnLine (BLS Occupational Employment and Wage Statistics) (SOC 13-1161.00, 2025)
SEO Specialist
No sourced salary data yet for this role.
US market data (BLS/O*NET) — India-specific salary data coming soon.
7 skills both roles expect
These transfer directly if you switch between the two paths — but notice where the importance differs. Tap any skill to see why it matters.
| Skill | For Digital Marketing Specialists | For SEO Specialists |
|---|---|---|
| SEO | Core | Core |
| Google Analytics | Core | Core |
| Google Ads | Core | Nice-to-have |
| Keyword Research | Important | Core |
| Communicationsoft | Core | Nice-to-have |
| Copywriting | Important | Important |
| Google Tag Manager | Nice-to-have | Important |
Where the paths diverge
The skills each role expects that the other doesn't — this is the real cost of choosing one path over the other.
Only Digital Marketing Specialists need
14 skills, 4 of them core